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Nissan in partnership with MBC, one of the top TV broadcasters in the Middle East, is bringing the youth of Saudi Arabia the coolest show in town as Action-ha comes to Riyadh on 25 January 2014. With a non-stop schedule including performances, races, concerts and cars, Action-ha has become a byword for the free spirit of the young Saudi male and Nissan’s brand of innovation and excitement makes it a perfect partner.

 292398_10150995008502393_451986615_n-1 Patrol image 2

Keeping in mind the popularity of this event with more than 9000 young Saudi participants attending Action-ha and many unable to get tickets, MBC will now film the event and air it on MBC Action at a later date. In an adrenaline-filled atmosphere at Riyadh’s Al Reem Circuit, Nissan will be playing a star role, featuring a drifting show by Lebanese rally driver and triple national champion Abdo Feghali in the 370Z, full test driving across all Alissa Automotive models and even a rap song for the Nissan Pledge, a campaign to market a driverless car by the year 2020.


Samir Cherfan, Managing Director, Nissan Middle East said: “Nissan has been consistently achieving results and bringing the best since we unveiled our bold ambitions of the Kingdom build on our 60 year history with a customer-focused growth strategy. Our commitment to providing innovation and excitement is perfectly in tune with young Saudi men who are extremely independent with plenty of attitudes and a wonderful spirit of freedom. When you combine that with Action-ha, the result is a totally unique event that sums up a lifestyle of young and cool.”


The ‘Hero of all Terrain’ Nissan Patrol will also be in action during the event. Recently being awarded with a Guinness World Record for the ‘Heaviest object pulled by any production vehicle’, the all-new Nissan Patrol will be exhibiting its 3rd generation Around View Monitor (AVM) features with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.


The show follows the recent announcement of a new distribution partnership between Nissan and Alissa Automotive.


The latest episode of Action-ha will run on MBC1 from 25 January 2014

Detroit / Hong Kong – Infiniti has revealed the first image of the Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13.

Infiniti Q50 Eau Rouge Concept

The Q50 Eau Rouge, a high-performance design concept based on Infiniti’s Q50 premium sports sedan, draws inspiration for aerodynamic design from the technical collaboration between Infiniti and four-time Formula One World Champions Infiniti Red Bull Racing.

Major bodywork components have been redesigned with aerodynamics in mind and manufactured carbon fibre, Q50 Eau Rouge is lower and wider – only the roof and door profiles remain unchanged from the production Q50. This striking design is inspired by muscularity, refinement, and understated performance intent.

Infiniti Q50 Eau Rouge highlights include deep and detailed carbon fibre front splitter, rear diffuser and side sill skirts; carbon fibre roof and door mirror casings; 21-inch lightweight forged alloy wheels and a dual-exit exhaust sports system below a large integrated rear spoiler.

The Infiniti design team, led by Executive Design Director Alfonso Albaisa, was influenced by the aerodynamic styling approach taken by their colleagues at Infiniti Red Bull Racing.

“From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce a vision of what a high-performance Infiniti Q50 could look like,” said Albaisa.

“The design has a number of distinctive Formula One inspired touches.  In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car,” added Albaisa.

Infiniti is also empowering social fans to unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13. Starting from today, online advocates can drive the reveal of Infiniti’s latest concept car.  By sharing their views and comments through social media channels like Twitter (hashtag #F1Q50), Facebook and Weibo, fans will build the image of the concept in a virtual garage. Each ‘share’ will help build individual Q50 components and as more fans share, the quicker the car will be ‘built’. Progress can be viewed on

More information about the Q50 Eau Rouge will be revealed during a press conference at the North American International Auto Show at 09:20 on 14 January.

“These are hugely exciting times for Nissan as we see our plans for the future in the Kingdom materialise,” said Samir Cherfan, Managing Director, Nissan Middle East. “When we announced our ambitions for strengthening our presence in this market, we made a pledge to renew the bond with the Kingdom and bring the best of Nissan to the market. At the Jeddah Motor Show we underline that Nissan is delivering on that promise.”


Earlier this year, Nissan began increasing its activity with the opening of the world’s first Nissan New Retail Concept showroom in Riyadh. This will be just one of 18 sales outlets, 19 service outlets and 27 parts selling points by end of December this year. These will offer the complete Nissan range – the broadest of any manufacturer’s in the region.


As a part of the company’s ambition in the market, Nissan is targeting a 300% rise in sales in KSA over the next four years based on the popularity of its expanding model range, growing retail network, strengthening brand and commitment to first class customer service.


Through a recent partnership with MBC, one of the top rated TV channels in the region, Nissan has created a great opportunity to get close to its customers with exciting and innovative programs and campaigns. As an example, at the end of this year, Nissan with MBC will bring back to KSA the highly anticipated Action Ha Program.


“The Kingdom of Saudi Arabia is a extremely important market to us and the quality of the products and service we provide makes Nissan one of the most attractive prospects in the country. Affordability, performance and durability are key factors in customer choice, and fundamental factors in Nissan design,” concluded Samir.


2014 model year Nissan Patrol

Nissan Patrol

Designed and tailored to meet the demanding expectations of the Middle East’s car buying public, Nissan Patrol is a name synonymous with superior performance and luxury. The all-new Nissan Patrol comes with a new front bumper and new vigorous and muscular front grille pattern with chrome. New 20” machining cut alloy wheels, LED headlamps with day time running light and pop-up headlamp washer with new LED rear combination lamp and roof rails add to the range of new features. The MY2014 Nissan Patrol also possess a 3rd generation Around View Monitor with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.


New Nissan Patrol Back Special Edition

Nissan Patrol 2

In order to create further excitement around the New Nissan Patrol, Nissan is introducing Nissan Patrol Special Edition ‘Black Matte’, which will only be released to the GCC. Sales begin in March 2014 and limited to only 200 units.

Based on Patrol MY14 LE Platinum City ‘Black Matte’ refers to its exclusive exterior, finish with complementing matte black front grille and rear gate handle garnish. Nissan Patrol Special Edition ‘Black Matte’ also features chrome-plated and polished alloy wheels and red leather seats.

Gold GT-R Signed by Nissan’s Director of Excitement – Usain Bolt

GT-R Bolt

Nissan will provide an exciting opportunity to motoring enthusiasts across the Kingdom of Saudi Arabia as one of the world’s most distinctive supercars – a gold-painted Nissan GT-R – makes a special appearance.


Earlier this year, Nissan customised a GT-R for double Olympic 100m and 200m gold medalist Usain Bolt, in recognition of his contribution to Nissan as its ‘Director of Excitement’. Based on the 2013 model year Nissan GT-R, this already customized example was further personalised to suit Bolt’s driving style and then finished in suitably exclusive gold paint.


At the handover ceremony, Bolt also signed the only other gold GT-R to have been produced by Nissan and gave it his official seal of approval by signing the bonnet. It is this unique example, still featuring ‘Mr Bolt’s’ signature, which will be on display at Jeddah Motor Show.


Nissan Pathfinder Hybrid

2013 Nissan Pathfinder

No compromises were made in the making of this hybrid. Nissan undertook all the style, luxury, utility, and standard features of the Pathfinder—and there are a lot of them—and added the fuel efficiency and performance of a hybrid powertrain. Excellent fuel economy, responsive performance, and the rugged capability of true 4WD. Meet the Next Gen SUV.


The 2.5 liter 4-cylinder petrol engine is supercharged, so as it breathes in fresh air to feed the engine, it cranks out nearly the same amount of power as the standard Pathfinder with 30% comparative fuel economy.


Nissan Pathfinder Hybrid is accessible for only USD 2700 premium versus regular Pathfinder in line with Nissan’s of Innovation for Everyone.


Nissan Altima – Nissan Connect

Nissan Altima

Redesigned inside and out for the 2014 model year, the fifth-generation design

Nissan Altima is leading the expansion of connected car services with Nissan

Connect Apps, a global smartphone integration platform that includes in vehicle smartphone integration for Android, iPhone® and Blackberry operating systems.


Nissan Connect Apps allows Altima owners to stay connected to their digital lives, in the vehicle through the Navigation System. Apps include Online Search powered by Twitter & Tune In and Facebook, and are planned to include iHeart Radio* and Pandora (iOS) at a later date.


Part of the Nissan Connect Apps system’s innovative design is the flexibility to introduce new apps throughout the ownership experience, including a range of

projected upcoming music, social networking, entertainment and travel apps. The

Nissan Connect apps experience isn’t limited to the single owner of the vehicle,

other drivers and passengers can set up their own apps to tailor their experience

when they are in the vehicle. All app profiles and settings are personalized and

unique to each driver’s phone, so users don’t have to worry about sharing personal

account information.


Visit Nissan at Jeddah Motor Show from 24th-28th December, 2013: Nissan stand 1-O.


Hyundai Motor Company’s Santa Fe has been named best Midsize Utility Vehicle in the North American ALG Residual Value Awards for the second year in succession, while the Korean company’s Accent once again topped the rankings in the Subcompact Car Segment, repeating its 2012 feat.


ALG’s influential annual Residual Value Awards cover the whole of North America and recognise the vehicles that are predicted to retain the highest residual value percentage of their original price after a conventional three-year ownership period.


Hyundai press release image 1 Hyundai press release image 2

ALG is widely recognised as the North American car industry benchmark for residual values and depreciation data, and the awards recognize those brands that are committed to improving residuals by delivering superior products to customers.


The latest in a string of award wins for Hyundai from across the world will once again provide Middle East consumers with further confidence in the increasingly popular Korean brand, and reinforce Hyundai’s reputation in the region. With the residual value of a car reflecting how well a model holds its value, the ALG award is a clear indication that consumers and experts alike recognise the high levels of quality offered by the Santa Fe and Accent.


Tom Lee, Vice President and Head of Hyundai Africa and Middle East Headquarters, said: “Winning these awards for a second successive year is testament to Hyundai’s commitment to building vehicles of superior quality to its competitors, in line with our ‘Modern Premium’ brand direction. The Santa Fe and Accent are both popular models, and accolades such as these from around the world will further boost customer confidence in the quality of Hyundai models in the market.”