Nissan in partnership with MBC, one of the top TV broadcasters in the Middle East, is bringing the youth of Saudi Arabia the coolest show in town as Action-ha comes to Riyadh on 25 January 2014. With a non-stop schedule including performances, races, concerts and cars, Action-ha has become a byword for the free spirit of the young Saudi male and Nissan’s brand of innovation and excitement makes it a perfect partner.
Keeping in mind the popularity of this event with more than 9000 young Saudi participants attending Action-ha and many unable to get tickets, MBC will now film the event and air it on MBC Action at a later date. In an adrenaline-filled atmosphere at Riyadh’s Al Reem Circuit, Nissan will be playing a star role, featuring a drifting show by Lebanese rally driver and triple national champion Abdo Feghali in the 370Z, full test driving across all Alissa Automotive models and even a rap song for the Nissan Pledge, a campaign to market a driverless car by the year 2020.
Samir Cherfan, Managing Director, Nissan Middle East said: “Nissan has been consistently achieving results and bringing the best since we unveiled our bold ambitions of the Kingdom build on our 60 year history with a customer-focused growth strategy. Our commitment to providing innovation and excitement is perfectly in tune with young Saudi men who are extremely independent with plenty of attitudes and a wonderful spirit of freedom. When you combine that with Action-ha, the result is a totally unique event that sums up a lifestyle of young and cool.”
The ‘Hero of all Terrain’ Nissan Patrol will also be in action during the event. Recently being awarded with a Guinness World Record for the ‘Heaviest object pulled by any production vehicle’, the all-new Nissan Patrol will be exhibiting its 3rd generation Around View Monitor (AVM) features with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.
The show follows the recent announcement of a new distribution partnership between Nissan and Alissa Automotive.
The latest episode of Action-ha will run on MBC1 from 25 January 2014
Hyundai Motor Company’s Santa Fe has been named best Midsize Utility Vehicle in the North American ALG Residual Value Awards for the second year in succession, while the Korean company’s Accent once again topped the rankings in the Subcompact Car Segment, repeating its 2012 feat.
ALG’s influential annual Residual Value Awards cover the whole of North America and recognise the vehicles that are predicted to retain the highest residual value percentage of their original price after a conventional three-year ownership period.
ALG is widely recognised as the North American car industry benchmark for residual values and depreciation data, and the awards recognize those brands that are committed to improving residuals by delivering superior products to customers.
The latest in a string of award wins for Hyundai from across the world will once again provide Middle East consumers with further confidence in the increasingly popular Korean brand, and reinforce Hyundai’s reputation in the region. With the residual value of a car reflecting how well a model holds its value, the ALG award is a clear indication that consumers and experts alike recognise the high levels of quality offered by the Santa Fe and Accent.
Tom Lee, Vice President and Head of Hyundai Africa and Middle East Headquarters, said: “Winning these awards for a second successive year is testament to Hyundai’s commitment to building vehicles of superior quality to its competitors, in line with our ‘Modern Premium’ brand direction. The Santa Fe and Accent are both popular models, and accolades such as these from around the world will further boost customer confidence in the quality of Hyundai models in the market.”