Nissan in partnership with MBC, one of the top TV broadcasters in the Middle East, is bringing the youth of Saudi Arabia the coolest show in town as Action-ha comes to Riyadh on 25 January 2014. With a non-stop schedule including performances, races, concerts and cars, Action-ha has become a byword for the free spirit of the young Saudi male and Nissan’s brand of innovation and excitement makes it a perfect partner.
Keeping in mind the popularity of this event with more than 9000 young Saudi participants attending Action-ha and many unable to get tickets, MBC will now film the event and air it on MBC Action at a later date. In an adrenaline-filled atmosphere at Riyadh’s Al Reem Circuit, Nissan will be playing a star role, featuring a drifting show by Lebanese rally driver and triple national champion Abdo Feghali in the 370Z, full test driving across all Alissa Automotive models and even a rap song for the Nissan Pledge, a campaign to market a driverless car by the year 2020.
Samir Cherfan, Managing Director, Nissan Middle East said: “Nissan has been consistently achieving results and bringing the best since we unveiled our bold ambitions of the Kingdom build on our 60 year history with a customer-focused growth strategy. Our commitment to providing innovation and excitement is perfectly in tune with young Saudi men who are extremely independent with plenty of attitudes and a wonderful spirit of freedom. When you combine that with Action-ha, the result is a totally unique event that sums up a lifestyle of young and cool.”
The ‘Hero of all Terrain’ Nissan Patrol will also be in action during the event. Recently being awarded with a Guinness World Record for the ‘Heaviest object pulled by any production vehicle’, the all-new Nissan Patrol will be exhibiting its 3rd generation Around View Monitor (AVM) features with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.
The show follows the recent announcement of a new distribution partnership between Nissan and Alissa Automotive.
The latest episode of Action-ha will run on MBC1 from 25 January 2014
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